Selecting A Farm Area

I am referring to a territory that a sales person will work within the boundary. This is considered their farm. Let’s narrow the field and focus on real estate sales. Farming is an older and more complete term for prospecting for new clients to work with. A few years ago the term “Prospecting” was replaced with the term “Lead Generating.” …

Qualifying Broker Responsibilities

Just exactly what are the responsibilities of a qualifying broker? This is a difficult question to answer since we are limited to space. “Broker Responsibilities” is a more fitting title for a book, but I’ll attempt to share some of the major responsibilities. In most cases, the owner of a real estate agency also assumes the role of a qualifying …