Real estate agents from across the country prompted me to write this article. If we step back in time 50-60 years, people were loyal to each other. They were loyal to the people they did business with. The giving and receiving of loyalty was expected. It was almost like an unwritten law of conduct. In many cases, deals were made with …
Social Networks
Social Networks seem to be a main topic of discussion anywhere two or more real estate agents are gathered. Almost everyone uses Facebook, LinkedIn, Twitter or one of the many networks in an attempt to find prospective clients. Can you really find clients on Social Networks? If so, which ones are best served for finding people that want to buy …
e-Signatures
Last week we had a Summit for the Distinguished Real Estate Instructors in St. Louis, Mo. In attendance were the most outstanding real estate educators across the county; from Florida to Canada, Maine to California and all states between. One of the topics discussed was judicial rulings and legal discussions concerning the legalities surrounding the use of e-signature programs. It …
Insulating Against A Law Suit
Generally most of my posts are adaptable to sales in any industry. Today I am specifically addressing real estate sales. If someone practices real estate very long, they will face legal issues; especially if they sell a lot of real estate. There is a very simple explanation for it too. It’s impossible to please everyone, and especially, if you represent …
Understanding Caveat Emptor
This is a topic I try to talk about in every class I teach because it is the most important and the least understood law. I intentionally try to scare real estate agents to get them to understand the importance of the law and the effects it has on people buying real estate in Alabama. Today I will tell you …
Internet is Hurting the Buying Public
I’m sure a lot of people will disagree with my topic statement. Hopefully you’ll take time to read it and then I think you’ll agree with me; at least in part. According to the National Association of Realtors most recent studies, close to 95% of real estate buyers search the Internet to find property for sale. In some cases, by …
Find New Clients Everyday—Guaranteed!
Arm’s Length is about 3-Feet I get tickled at salespeople sometimes and then at other times I can get frustrated with them just as quickly. It never fails that salespeople will drive past people that would buy their product, while the whole time they are in search for a prospective client to work with. Let me explain what I’m referring …
Sidetracked by the Holidays
This is the time of the year that sales people get sidetracked by all the holiday festivities and then when the holidays are over, they wonder what happened to their income. Sale markets drastically respond differently to the holidays. Some markets thieve during the holidays while other markets seem to die. Real estate sales aren’t affected that much but those …
A Formula for Success
Everybody will listen intently and even take a quick glance at a formula that might produce gigantic sales results. Their curiosity is pricked to examine such a formula to see if there is some type of new majestic technique that will produce unbelievable results with the greatest of ease in a very short period of time. I will share a …
Social Networks—Good or Bad?
I am writing this article from the perspective of a retired real estate agent that now focuses full-time on educating agents. With more than 40 years actual experience in real estate, most lead generation techniques I used are considered to be obsolete. The Internet has re-energized the excitement of lead generating and has simplified the process by streamlining social networks …